Middle-Market Multifamily (Southeast)
Atlanta, GA
May 2 - 3, 2022


IMN is pleased to announce the 6th Annual Middle-Market Multifamily Forum (Southeast) will take place in Atlanta, GA in May 2-3 2022!

With a program uniquely targeted to both small and mid-sized owner/operators, IMN is excited to offer a deep dive into all of the issues, opportunities, strategies and trends impacting this group that comprises 75% of all multifamily investors. Hallmark discussions include Value-Add Strategies, Working with Institutional Capital and the famed Acquisitions Shark Tank. Led by distinguished industry experts, these discussions provide attendees with the knowledge and resources required to make well-informed business decisions.
Praised largely for its boost to deal flow, the conference boasts nearly unlimited opportunity for attendees to meet and mingle. In addition to  hours of dedicated networking time during the event, delegates can connect with one another leading up to the conference and for up to a year afterwards on our online networking platform, and will walk away from the conference with fresh new insights on financing, acquisition and deal structures, as well as with new connections and business contacts.

Of course the health and safety of our staff, our customers and indeed all our stakeholders is of paramount importance to us.  To that end we will continue to work closely with our event execution partners to ensure we welcome you safely and deliver a legally compliant and best-in-class experience for you all.  We will follow local government guidelines and incorporate measures outlined in the Euromoney Events Shield to ensure optimal health and sanitary conditions are maintained throughout the event.

Featuring the timely educational takeaways and variety of tailored networking opportunities you’ve come to expect from IMN, we hope you will join us this July for another world-class event.

Who Should Attend
  • Small & Mid-Sized Apartment Owners/Operators
  • Service Providers
  • Brokers
  • Lenders
  • Vendors

Conference Highlights

Networking Tutorial

    Platform Introduction
    Getting Started
    Updating Personal Info
    Updating Demographics
    Searching By Name/Company
    Filter By Demographics
    Send Invitation
    Accept Invitation
    Messaging Connections
    Post Conference Content

My Agenda

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    General Areas

      12:23 PM
      Partner Due Diligence Best Practices: What Should You Be Asking?

      • • Verifying ownership role in past and current partnerships
        • Should you get outside assistance?
        • Fostering an environment of transparency
        • Vendor partners and what you should be looking for?
        • Partner lawsuits… Negatives you should be looking for
        • Protecting yourself via GP agreements
         • Does a hard deposit mean alot?  

      12:23 PM
      Will This Environment of Out-Sized Rent Growth Continue?

      • • Role of inflation
        • What class of tenant has $$ to raise the rent? Where is the rent still “too damn high?”
        • Impact of occupancy level
        • Effect of local rent control environment
        • Are tenants still looking to renting upgraded units?
        • Underwriting deals in 2020 vs 2022 considering rent growth
        • Stressing deal at different rent levels

      12:23 PM
      Predicting Interest Rates (any economist suggestions?)

      • • Where do you see rates in 2 years? 5?
        • How inflationary will a 1.5 or 3.5 trillion infrastructure deal?
        • Cutting through mixed signals
        • Is multifamily still an inflation hedge?

      12:23 PM
      How Is Inflation Impacting Your Deals? What Can We Expect Of Multifamily In A Rising Interest Rate Environment? Should You & How Can You Mitigate Some Of The Negative Events

      • • Should you be mitigating the potential for rising rates?
        • Leverage and inflation
        • How can you mitigate the risk of interest rates sharply rising before you can lock in your perm rate?
        • What kind of value rise can you expect from inflation?
        • Rising expenses on the cost side… How are you managing? Making up the $$ 

      12:23 PM
      The Future Of Multifamily & Technology: The Evolution Of The Question Of When to Use Technology vs. Boots On The Ground

      • • Housing policy and where it is going
        • Amenities… What is just over the horizon?
        • Impact of rates • Work at home vs. the urban core
        • AI, 5G and other cool stuff
        • Future of property management
        • Apartment design trends
        • What is Gen “Z” looking for?
        • The new customer experience
        • How much green is there in green?
        • Adopting IOT into the apartment


      12:23 PM
      An Overview Of Todays Multifamily Industry

      • • How concerned are you of tax reform after 2021? How about the future of the infrastructure plan?
        • Where are relocation trends started during covid?
        • When do values become unsustainable?
        • Are demographic trends started over covid continuing?
        • As moratoriums expire…
        • Will capital inflows continue into hard assets and real estate?
        • Where the institutions aren’t

      12:23 PM
      The Large Institutional Apartment Owners Plenary

      • • How are you looking at stabilized, cash flowing larger apartments with low cap rates?
        • Are you playing in the below institution market? How?
        • Policy on tenant evictions post-restricted vs. currently restricted markets
        • Looking at “B/C’ markets… How about ex-urban and tertiary locations?  What do you think?
        • Partnering with smaller players and local operators
        • Are you considering alternative residential rental real estate?

      12:23 PM
      Local Market Outlook: Finding Success In An Environment Of Crazy Low Cap Rates & Shrinking Spreads … Is This Shift Permanent? What Are You Assuming On Your Proformas?

      • • How are low cap rates impacting local liquidity?
        • Impact of local rent control, eviction moratorium and politics
        • Pre-Covid vs. today’s occupancy, rent rates and local outlook
        • Local lending environment
        • How do you think this environment will be changing over the next 6 months? 2 years?
        • In the city… Your favorite neighborhood
        • Out of the city… Your favorite suburb and ex-burb

      12:23 PM
      Keys To Growth-Small Group Meeting

      • Institutional partner recruitment, multi-market expansion your role as the company grows and your questions will be among the topics discussed at this investments-only forum

      12:23 PM
      Women’s Small Group Meeting

      • Diversity and inclusion, managing teams, mentoring and talent search will be among the tough questions to be debated in this discussion.

    Growth Strategies

      12:23 PM
      Growing In Your Own Area vs. Expanding New Markets vs. Expanding Products Offered vs. Expanding Into New Assets

      • • How do you think the markets you are in will perform? What are the demographics and economic trends saying? • There is lots of capital out there… Using OPM to grow
        • Are valuations getting too rich? … Creative ways to combat
        • Drive vs. fly markets: Comparing approaches
        • What can you take in-house? What kind of services can you offer?
        • Identifying your expertise and who you need to expand
        • Expanding to other resi classes… How is single family rental, student and senior housing looking?
        • How are your investors reacting to lower yields vs. riskier strategies? Institutional partners?
        • Are you leveraging up?
        • Going out to more aggressive value-add?
        • If yields continue to decrease what are your next steps?
        • Systems and procedures needed

      12:23 PM
      Keys To Expanding From 1 To Multiple Markets; Multiple Markets To National: Should You Go Remote or Boots On The Ground?

      • • How can you keep tabs when remote?
        • What has been learned the hard way
        • Staffing considerations
        • What market did you expand to? What did you like about the market?
        • Technology that you used to assist •

      12:23 PM
      Accepting Lower Yields vs. Changing Your Strategy?

      • • How do you talk to you investors?
        • What does accepting lower yields mean to equity markets? Debt markets?
        • Are you looking at smaller markets and smaller properties? Different sub-asset types?
        • As interest rates rise will lower yields become a bigger issue?
        • Rent growth tapped out? 
        • Should capital preservation be the focus at this time?

      12:23 PM
      Building Your 2022 Multifamily Portfolio… Cash Flow vs. Appreciation; Building Class vs. Construction vs. Value Add; Downtown vs. Suburban

      • • Where are you playing offense? Defense?
        • How are you using census data?
        • How are you factoring in cap rates?
        • What were some of the recent properties you bid on? How did it go?
        • How would changes in federal tax law impact-1031s, capital gains etc. change your strategy?
        • Are you playing suburban class b/c?
        • How are payments going in different classes?

      12:23 PM
      What Is/Will Be The Impact Of Working From Home On The Apartment Industry?

      • • Will working from home have the largest impact on inner-city, outer-city, suburban or tertiary properties?
        • Impact on the demand of 2-bedroom homes? Smaller units
        • Effect on common spaces
        • In-apartment amenities
        • From a design perspective…
        • Class “A” vs. Class “C” space
        • Easy enhancements on the tenant turn
        • Any experimentation with co-working spaces in your apartments?
        • Which common amenities have seen an increase in utilization that has continued?

    Investment Types

      12:23 PM
      Less than 50 Units-Acquisitions, Finance & Property Management

      • • When is it time to Sell the small ones to buy the big ones
        • Comparing cap rates, risk vs. return and liquidity of big vs. small
        • How close do properties need to be to share staff effectively?
        • What is the ratio of personnel to doors?
        • Best practices in scaling small multifamily

      12:23 PM
      Stepping up to the 200+ Unit, Institutional Building

      • • Is it a good time to be in the space?
        • Finding the right partner and working with institutional capital
        • Getting the staffing right
        • What are the cap rates vs. B/C? Rent collection?
        • Raising debt and equity
        • Creative ways to find these deals at good prices
        • How much more time and money than you think?
        • What are the operational issues you have as you own smaller buildings?
        • Amenities that are cost effective in smaller buildings

      12:23 PM
      In An Environment Of Buying Apartments Above Replacement Costs Should You Go For New Construction Or Conversion From An Office, Hotel Or Condo?

      • • What kind of assets does this apply to?
        • How are you hedging against construction costs? Especially considering a lengthy HUD D4 process
        • The keys to getting the deal into the end zone in today’s market
        • What changes in construction underwriting assumptions have you made within the past year?
        • Is vertical integration a solution to control costs and manage risk within the construction process? What is the corporate impact of this focus?
        • Local politics: What hoops did you have to go through to get your last deal to completion?
        • Getting the subsidized deal across the goal line
        • The capital side of the equation
        • Finding deals and land that make sense
        • Latest in design and architecture  
        • Valuing a new construction in an area without any recent construction
        • On site management of 3rd parties… What should you be looking for?

      12:23 PM
      Evaluating The Argument For Local Emerging, Secondary & Tertiary Markets As Spreads Narrow vs. Established Inner City Markets

      • • Job growth strength: Is it more robust?
        • Value-added plays… Where is there still meat on the bone?
        • Is the covid demographic shift still alive, fading or reversing?
        • Dealing with the politics of the inner city 
        • Are there more value-add plays left in secondary markets?
        • Comparing financing terms available and depth of capital sources
        • How much liquidity are there in the markets you are looking into and investing in?

      12:23 PM
      How Are You Creating Value?... Value-Added Investments & Rehab

      • • Staying ahead of tech curve and adding in-demand smart home features
        • Reconfiguring apartments for the post-covid renter
        • Don’t forget common spaces: What is selling? What needs to be repurposed?  
        • Conversions from retail/office
        • The internet-What are tenants asking for?
        • Considering the type of building/market
        • How has issues with supply chain/ labor issues effected your value-add strategy?
        • Are the larger floorplans at existing buildings being sought after? How are they effecting or creating value?
        • How is the parking lot changing?

      12:23 PM
      Local B/C, Inner-City Market Outlook: Finding Success In An Environment Of Crazy Low Cap Rates & Shrinking Spreads … Is This Shift Permanent? What Are You Assuming On Your Proformas?

      • • How are low cap rates impacting local liquidity?
        • Impact of local rent control, eviction moratorium and politics
        • Pre-Covid vs. today’s occupancy, rent rates and local outlook
        • Local lending environment
        • How do you think this environment will be changing over the next 6 months? 2 years?
        • In the city… Your favorite neighborhood
        • Out of the city… Your favorite suburb and ex-burb
        • How has covid-19 impacted these markets long-term? Is this trade disappearing as value goes above replacement cost?

      12:23 PM
      Alternative Consumer Rental Assets

      • • Micro units, co-living and ADU’s… Is smaller better?
        • Are you seeing a shift to larger spaces: Townhouses and single-family rentals
        • The garden apartment space
        • How low should you go… The LITEC market
        • Gen Z vs. Boomers; Student vs. Senior housing
        • RV parks and manufactured housing
        • Short-term rentals


      12:23 PM
      Finding Deals & How Is Your Acquisition/Due Diligence Strategy Changing

      • • How much tech is too much?
        • How are you stressing deals?
        • Are you looking to ramp up acquisitions this year?
        • Given your strategy what is the highest cap rate you’d pay for a property?
        • Are deals getting more competitive in areas where city dwellers are moving? Are prices dropping in the impacted areas?
        • How are you differentiating yourself from competitive buyers?
        • Are you finding any stalled developments?  Any other distress?
        •  Where are you finding your deals?  Off-market, Brokers, Auctions or other?

      12:23 PM
      Flip vs. Long Term Hold; Refi vs Exit; Broker vs. Selling Yourself

      • • With cap rates as low as they are now, what premium over current cap rates are you underwriting the back end In year 2 or 3?
        • 3rd-party sale vs. 1031
        • Equity or debt recap?
        • Using a national vs. local broker
        • When would you accept an unsolicited offer?
        • When would you look to sell prior to carry out your asset level strategy?
        • Impact of reinvestment options
        • When does it make sense to go off-market?
        • Dressing up the property for a sale
        • In today’s market does seller finance make sense?
        • Will the conditions of lots of capital, low interest rates and compressed cap rates continue to remain out there pushing up price?
        • Sell now vs. pay prepayment penalties
         • How are today’s cap rates impacting hold times?

      12:23 PM
      Acquisition Shark Tank

      • Operating expenses, NOI margins, Schools, FEMA reports and DQ/eviction rates will be among the information featured when 2 SFR portfolios are pitched to potential buyers   
        Tank Leader: Will moderate the session
        The Sharks:   Are Interested In Acquiring Portfolios Of Homes
        The Property Owners: Will Present The Portfolios For Sale


      12:23 PM
      Bridge & Other Shorter-Term Loans & Lines

      • • How can you mitigate the risk of interest rates sharply rising before you can lock in your perm rate?
        • Outside of rates, what’s been the biggest focal point in negotiations of loan terms with a sponsor?
        • Should all loans be short-term so there are no prepayment penalties?
        • Vetting syndicators vs. operators

      12:23 PM
      Long-Term Debt Financing

      • • Key Drivers and trends in the Multifamily debt space
        • Current interest rates and their impact on fixed vs. floating and other key financing choices
        • Up-front fees and reserves
        • Agency loans: Recent trends and changes to guidelines, underwriting, loan structuring
        • What are clients doing to leverage lower interest rates?
        • Do you have a minimum per door value for MF loans?
        • Differences among debt sources
        • How can you mitigate the risk of interest rates sharply rising before you can lock in your perm rate?
        • Considering rent growth in pre- vs. post-covid

      12:23 PM
      Debt and Equity Deal Structures & The Capital Stack: How Are They Changing?

      • • Evaluating different sources & the mix as rates trend up?
        • What are the key attributes to examine when evaluating lender and equity partners?
        • PACE financing, solar credits and energy efficiency incentives
         • What is crowdfunding looking like today?
         • Are you approaching fundraising differently than in the past?
         • What is agency financing looking like?
        • Changing waterfalls, promotes, negotiations… What are the terms on the equity, mezz and preferred equity?
        • How large does a deal need to start considering multi-tiered cap stacks?

      12:23 PM
      Multifamily Owner/Private Equity Shark Tank JV Financing Panel

      • Finding new financing partners is critical and in this session, sellers will pitch 2 apartment deals to potential financiers followed by a question and answer period for each of the transactions
        Tank Leader-Will moderate the panel  
        Private Equity Players- Will evaluate the following projects to see if they are interested, the deal structure and how much they will pay…  
        Multifamily Owners/Operators-Will present the deals

    Property Management

      12:23 PM
      Streamlining Operation, Expense Control & Property Management Best Practices: What Can You Do From The Expense, Property Management And Income Sides?

      • • How has the pandemic affected your operations?
        • Are the impacts of rent, eviction and foreclosure moratoriums still being felt?
        • Have you felt the impacts of the labor shortages that are raging across the country?
         • In what ways have you changed or streamlined your operations?
        • Have you considered outsourcing? What types of things have you outsourced?
        • Technology and property management savings: Where is the low-hanging fruit?
        • Talk about 2022, what changes do you expect to make or see to succeed in the next year

      12:23 PM
      Rehab & Construction In An Era Of Labor Shortages, Choked Supply Chains & Rising Construction Costs: Optimizing Profitability Through Pinpoint Scheduling, Construction Cost Management & Budget Best Practices

      • • Best practices in material sourcing and is there room for negotiation?  
        • How have you been “hacking” the supply chain to your benefit?
        • How are you finding labor? How much does prefab help?
        • When does it pay to get your own warehouse?
        • Is all this a blip or long term?
        • How much are you able to pass of to the renters?
        • How much can technology improve the process?
        • Using 3rd parties vs. In-house... What to look for in a contractor?
        • What do you replace in a typical turn? Rehab? Reviewing best practices   
        • Should you go sustainable? •

      12:23 PM
      3rd Party Management vs. In-House Staffing When Investing In New Markets

      • • Evaluating if your administrative staff have the bandwidth or experience to respond to tenants?
        • Vertical integration: Having construction, leasing and property management under one roof
        • Systems and procedures needed to succeed
        • Staffing up: How are you going to find employees in this market?
        • How many locations/doors do you need to make it cost effective?

      12:23 PM
      Revenue Management & ROI Best Practices: How Has Covid Speed Up Overdue Change For Amenities, Smart Tech & Remote Management?

      • • Millennials vs. boomers” What are the amenities each group are looking for?
        • How has amenity use changed during the pandemic? How has this influenced your plans going forward?
        • Why implement a Mobile Doorman?
        • Is Deploying smart home devices as an incentive? Are Tech savvy tenants being attractive for longevity
        • Pushing technology to smaller buildings… What makes sense?
        • Leak detection, HVAC and maintenance
        • Rolling out technology upgrade to include locks, smart speaker, and video doorbell
        • What kind of cable and utility deals are available? How much value can you add by running fiber to your development?
        • How to evaluate training, implementation & support from the vendor of the staff  


      12:23 PM
      Marketing Your Property, Virtual Showings & Leasing

      • • Self-guided vs. broker-guided vs. virtual tours: Where’s the best ROI?
        • The role of virtual showings and matching up your lease office hours and when potential tenants look at properties
         • The changing role of the leasing agent
        • Touchless/seamless self-tour through move in and re-lease • Pushing technology to smaller landlords… What makes sense? • Evaluating a vendor’s support function
        • Do tech savvy tenants stay longer? What do they look for?
        • Re-upping the lease… How much tech, how much personal?
        • Are rent concession necessary? Finding the right mix and level
        • How much tech is too much?
         •Evolution of a leasing agent: Changing leasing times and equipping staff with technological advantages and controlling what you previously  



To register for this conference you must be signed in

  • Multifamily/Apartment Owners/Operators Early Bird Registration* - $895
  • Multifamily/Apartment Owners/Operators Standard Registration* - $1,095
  • Super Early Bird Registration - $1,395
  • Early Bird Registration - $1,495
  • Standard Registration - $1,695

Contact Us


  • Conference Venue
  • Grand Hyatt Atlanta

    3300 Peachtree Road NE
    Atlanta, GA, 30305

    Additional Info:

    Please use the link above to book a room in IMN's room block, pending availability, until our cutoff date. 

    IMPORTANT NOTE: IMN has not retained any third party booking company to assist with reservations. If you are interested in making reservations at The Grand Hyatt Atlanta, you must book those rooms directly with the venue. 

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