Housing Innovation Alliance
For nearly 25 years, Betsy Scott has excelled at helping people think differently by taking complex ideas and concepts, analyzing them from multiple perspectives, and translating the results into actionable information. She is currently the Executive Director of Program + Engagement for the Housing Innovation Alliance, an organization she’s helped build from the ground up since 2008 alongside founding partner IBACOS, a housing innovation consulting firm.
The Alliance is a think tank focused on the future of housing that connects the best-and-brightest people (and companies) from across the housing value chain. Our ultimate goal is to transform the industry through collaborative innovation and enable the affordable American dream—where high-quality, high-value housing is attainable for everyone.
Betsy is responsible for developing a community-driven agenda that digs more deeply into the housing company of the future—what it will look like over the next 3, 5, 7 years and how it will be shaped by new business models, consumer values and innovative home delivery practices. Through Alliance programming and engagement, Betsy connects the dots between smart people and big ideas, finds and shares new opportunities for innovation, and conveys greater understanding to business issues.
Armed with a degree in Marketing from the University of Pittsburgh, Betsy cut her teeth in the agency world and as an independent B2B/B2C marketing consultant for sourcing technology, supply chain management and retail clients before joining IBACOS in 2006. In 2017, she helped spin off the Alliance as an independent entity.