Profile

William Procida
President
Procida Funding & Advisors, LLC

William “Billy” Procida is president of Procida Funding & Advisors, based in Englewood Cliffs, N.J. The firm specializes in providing management and capital for both distressed and value-added situations and manages The 100 Mile Fund, the third fund Mr. Procida has formed. During his 30-year career, Mr. Procida has completed several billion dollars in projects as financier, developer, builder and restructuring advisor. From 2000 to 2008, Mr. Procida was the founding member and majority shareholder of Palisades Financial, which formed and managed two private equity funds. Palisades invested and managed over 100 positions including bridge loans and mezzanine loans. The firm’s loans and equity positions on assets were valued in excess of $1.5 billion. Its funds’ return to investors exceeded 15 percent annually during Mr. Procida’s tenure. From 1995 to 2000 Mr. Procida was CEO of William Procida Inc., which financed $1billion dollars of developments as investment banker and correspondent. The firm was also advisor to several financial institutions for due diligence, asset management, sales and marketing. Prior to forming William Procida Inc., Mr. Procida was co-president of The Procida Organization (TPO) Bronx NY. TPO consisted of four divisions: construction, real estate development, real estate brokerage and mortgage brokerage. The firm employed over 100 people and grew from $2 million in sales in 1982 to over $70 million in 1994, with all years profitable. TPO was the recipient of the New York City Developer of the Year Award, The Governors Excellence Award and the National Association of Homebuilders’ Pillar of the Industry Award. The firm was also nationally ranked among America’s Top 400 contractors and listed on The Professional Builders 400 List. In 1990, Procida took a leave of absence from TPO to take on a full-time assignment with the Trump Organization. During this time, Mr. Procida reported directly to Mr. Donald Trump on investments, which included casinos, airlines, real estate development, and sports franchises. Mr. Procida’s career has been covered extensively by the press and he has become a regular fixture on national broadcast outlets, commenting on a range of topics. He has lectured on business and real estate at venues such as Yale University, Columbia University and New York University. He has also authored over 50 articles on the subject of real estate development, finance and the economy.


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